How to Pitch Passive Candidates

A quick, no-nonsense online course on how to find and engage passive candidates.

Course Description

Great candidates have the power to choose their employers.

The demand for talent is so intense that great candidates don't have to apply for jobs. Instead, they get approached by recruiters about jobs. LinkedIn calls them passive candidates.


Recruiters need to 'Pitch'
In the past, recruiters simply had to be really good at qualifying candidates. The challenge they had was; “how do you filter through hundreds of applications to find the best one". Today, recruiters have an added responsibility. They have to first get candidates interested in their opportunities before get to do any sort of qualifying. We call this; pitching.

This is a course on pitching
When we first started doing our research to build Pitched, we realised that there was very little help available online for someone who wanted to learn how to recruit in today’s candidate driven job market. Specifically, we found little help with regards to ‘How to pitch passive candidates’.
So we decided to document the lessons we learnt from experimenting with passive candidate recruitment strategies and publish it for free in this course.

This is the course we wish we had access to when we first got started recruiting passive candidates.


This course is for:
  • internal recruiters who are looking to improve their passive candidate outreach response rates
  • hiring managers who are keen to reduce the time spent recruiting
  • HR managers who are interested in building their recruitment pipeline
  • early stage startup founders who are in the midst of recruiting their founding team members
  • small business owners who are struggling to attract high quality candidates
  • recruitment consultants who want to develop their network of passive candidates

In this course, you will learn how to:
  • develop a job pitch that grabs passive candidate attention
  • optimise the time spent searching on LinkedIn
  • generate higher response rates to your cold candidate outreach
  • save time by automating your passive candidate outreach
  • run effective passive candidate prescreen interviews


Course Curriculum


  Introduction
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  Developing a Job Pitch
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  LinkedIn Searching
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  Candidate Outreach
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  Prescreen Candidates
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  The Pitch Continues
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Your Instructor


Navin Muruga
Navin Muruga

NAVIN MURUGA is Founder and MD of Pitched, a recruitment company that's changing the way employers recruit. He is a former manager at Michael Page International where he trained and managed teams of recruitment consultants. Navin specialises in recruiting mid and senior level professionals for clients such as HSBC, Coca Cola, USG Boral, AON Hewitt and Laureate Education.

His current work at Pitched is driven by his passion for inspiring purpose in business. Navin is an Acumen Global Fellow, winner of the Arthur Guinness Entrepreneur for Good Award and has shared his message at TEDx.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!